The 10X Rule - Cardone, Grant. (2011).

Setting the right targets, estimating the mandatory effort, and operating at the right level of action(s) are the only things that will guarantee success—and that will allow you to blast through business clichés, competition, client resistance, economic challenges, risk aversion, and even fear of failure while taking concrete steps to reach your dreams. 11

Blaming someone or something else only extends how long you will be a victim and slave. Assuming control will cause you to start to look at what you can do to make sure negative events don't take place so that you can improve the quality of your life and reduce the occurrence of seemingly random unfortunate events. 38

One of the great lies perpetuated by mankind is the idea that competition is good. Good for whom—exactly? It might help provide customers with choices and compel others to do better. However, in the business world, you always want to be in a position to dominate—not compete. If the old saying is, “Competition is healthy,” the new saying is, “If competition is healthy, then domination is immunity!” 65.1

Never make it your goal to compete. Instead, do everything you can to dominate your sector in order to avoid spending your time chasing someone else. Don't let another company set the pace; make this your organization's job. Stay ahead of the pack. Make it so that they want to chase you and try to be like you, not the other way around. This doesn't mean that you shouldn't study others' best practices in industry trends; however, you want to make it your job to take those concepts to another level. For example, Apple makes computers and smartphones; it didn't simply copy what Dell, IBM, Rimm, and others were doing. Apple doesn't compete; it dominates, it sets the pace, and it lets others try to duplicate its success. Don't set your goals at a competitive level. Set them at a level that will overshadow and dominate your sector completely. 65.2

Remember as well that making the goal too small won't allow you to gather the right fuel or take the right amount of action to break through the resistance, competition, and changing conditions. Nothing great will ever happen without someone becoming obsessed with the concept—and then staying obsessed while approaching each task, challenge, and moment as vital, necessary, and a must. The ability to be obsessed is not a disease; it is a gift! 78

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